Email is still one of the best ways for the music industry to communicate with fans. It’s trackable, provides clear, actionable data, and, when fans opt-in, can generate a dedicated revenue stream.  We’ve simplified the approach to email marketing for the music... Continue Reading
The 2020 pandemic brought many changes in how we conduct business, communicate, and work with each other. As much as the situation has been disruptive, it has been a force for change, causing marketers to optimize their existing data and marketing tools to reach their... Continue Reading
It has been a long, dark year for the nation’s nearly 3000 music venues. Shuttered by COVID-19 restrictions, our stages are suffering, with nationwide losses estimated at $8.9 billion for ticket sales alone. For some, the shutdown is permanent. At least 88 venues have... Continue Reading