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Helping record labels
grow & monetize fans.

A young woman listening to music alongside Whitney Houston's email

Helping audience developers
grow & monetize fans.

A young woman surrounded by Bruce Springsteen relics and his email

Helping concert promoters
grow & monetize fans.

Music festival fans beside an email from Outside Lands

Helping media companies
grow & monetize fans.

A woman outside reading the BBC Future Earth newsletter

FanMail Marketing is an agency focused on audience development and marketing automation for music, media, entertainment and more. We work with powerful platforms and tools to acquire, retain, and grow fans – driving tangible business results. We help manage and engage loyal customers using email, SMS and advertising on social, search and the web. Since 2002, we've served many of the world’s top artists, labels and music companies with our performance marketing.

Responsive emails for record labels., concert promoters, music companies and news organizations
Warner Music Group logoSony Music Entertainment logoUniversal Music Group logoD'Addario logoLegacy Recordings logoBBC logo
Columbia Records logo800 Pound Gorilla logonugs.net logoAnother Planet Entertainment logoOutside Lands logoHighlights for Children logo
Warner Music Group logoSony Music Entertainment logoUniversal Music Group logoD'Addario logoLegacy Recordings logoBBC logoColumbia Records logo800 Pound Gorilla Recordsnugs.net logoAnother Planet Entertainment logoOutside Lands Music Festival logoHighlights for Children
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Multichannel & CRM
Platform Expertise
Design & Development
Fan Acquisition
eCommerce
The FanMail customer journey

As a growth partner, we help you become rockstars by developing loyal fan bases so you can reap the rewards. We optimize the digital experience through the fan journey, from permission to advocacy. Our strategies and tactics allow labels, promoters and other music companies to acquire new fans, retain their interest and foster growth; creating valuable and sustainable communities. We also help you properly capture, analyze and act on fan data so you can better interpret results and make smarter decisions.

Case Studies

Explore our work to see how we drive success, delivering measurable results and lasting impact for our clients.

Emails and tools created for Another Planet Entertainment
BBC newsletters shown on mobile phones
Emails and web pages designed for Sony Music Now

FanMail Template System

Create great emails for music in Salesforce with the FanMail Template System. Our library of content areas are versatile and best in class for music. Emails come together with great speed and efficiency while ensuring compatibility with all email clients and display modes across all screen sizes.

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Emails that look great on all devices, in light and dark modes.

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Features content areas for music, including tour dates and playlists.

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Drag and drop content areas into Salesforce builds.

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Support for 2x images for clarity on high density displays.

Screens representing the  FanMail Template System
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FanMail Blog

Our team shares their perspectives on fan development, music marketing trends and technology in today’s evolving marketplace.

READ UP

Ready to crank up your marketing efforts? We look forward to hearing from you and learning how we can help.

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