Outcome
- Integration with Ticketmaster Archtics data
- Integration with TicketWeb data
- Data architecture supporting multiple venues
- Data architecture supporting two big festivals
- Email builder that imports and normalizes hundreds of shows and events
Challenge
Another Planet Entertainment wanted to establish a direct-to-fan marketing strategy, including a platform that could integrate with Ticketmaster and TicketWeb. With multiple venues, festivals and a lean marketing team, the solution needed an automated email build process.
Approach
FanMail pulled this off using three critical systems.
- The FanMail Data Exchange Platform ingests, normalizes, and exports Ticketmaster and TicketWeb purchase data.
- The FanMail Email Builder imports event/show data and exports it into the APE email marketing tool ready to deploy.
- The FanMail Marketing Automation Platform enabled APE to organize their venues and festivals while preserving fans’ permissions.
