We launched a collection of newsletters with streamlined workflows for a leading news organization.

Outcome

• Successful launch of 9 subscription newsletters
• Successful integration of the LiveIntent platform
• Successful integration with Piano analytics
• Successful integration with Stensul platform

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Challenge
The BBC decided to launch and monetize a collection of world-class, free newsletters, each with a worldwide journalistic team. FanMail supported the technical architecture and some of the email development and deployment. Timing and workflow were critical as some newsletters contained breaking news that could change quickly.

Approach
FanMail and BBC developed a robust process and workflow to address the permissions and ensure the accuracy of the daily and weekly newsletters. They developed a scalable, sophisticated templating system to create, test and deploy the newsletters to their targeted audiences. Thorough documentation ensures all aspects of this program can be replicated and deployed by teams for years to come.